Minimal is the team united around a passion for solving complex and challenging problems. Using our curious minds and a data-driven approach, we produce simpler and smarter experiences for our clients. We're such type of team to whom you can come with an idea and we'll help you to implement it; you can come to us with the hundreds of pages of the documentation for the industrial refrigerator and ask us to create an interface for its' 11-inch screen and we'll do it.
Regardless of our care and love to the final users, we're adepts of the business-first approach. We can't make the world a better place if our clients don't exist. That's why research, analytics, user-testing, and tracking key business metrics are integral parts of our processes. But we never forget about our mission: "Crafting simple, beautiful experiences and simplifying the things we touch".